Goondiwindi P&A Society

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This policy outlines how the social media accounts of the Goondiwindi Pastoral & Agricultural Society (Goondiwindi P&A) are managed and administered to ensure positive promotion, consistent branding, effective communication and engagement with our community, committee, competitors, sponsors and key stakeholders. 

Scope

This policy applies to:

– All employees, management committee, members, stewards, volunteers, competitors and contractors accessing Goondiwindi P&A Society social media platforms.

– All employees, management committee, members, stewards, volunteers and contractors accessing private or third party accounts.

– All Goondiwindi P&A Show Society media accounts.

Aims

This policy aims to:

– Provide a consistent, professional and strategic approach to the management of all Goondiwindi P&A Society social media platforms. 

– Effectively develop, implement and review social media communication strategies and objectives.

– Effectively communicate relevant news, events and information in a timely and efficient manner. 

– Ensure accuracy of content and information provided through social media platforms 

– Ensure communication with stakeholders on social media is consistently and professionally addressed in a timely manner and

– Effectively define acceptable social media use when representing Goondiwindi P&A Society. 

Policy Statement:

Social media is used as a tool to deliver Goondiwindi P&A objectives; 

  1. To promote and organise exhibitions, contests and games connected with the advancement and benefit of the Pastoral, Agricultural, Equestrian, Industrial (including Arts and Crafts) and Horticultural pursuits in the Goondiwindi District.
  1. Including maintaining and improving the facilities on the Goondiwindi Showgrounds to hire out for, or conduct, events that are not consistent with the type referred to above for the benefit of the Goondiwindi and district community. 

Through Social Media the Goondiwindi P&A will:

– Promote the significance, value and importance of the Annual Agricultural Show 

– Increase awareness of the Goondiwindi P&A Societies purpose, venues and services.

– Advertise the facility; both for venue hire and the camp ground facility

– Advertise meetings and Goondiwindi P&A notices

– Promote events and competitions for the Annual Agricultural Show and our members and community, and

– Promote and acknowledge sponsors

Terms of Use

The following terms of use apply to all social media activity engaged in whilst representing Goondiwindi P&A Society on social media platforms:

  1. Confidential, legal or private information is not to be disclosed
  2. Unsolicited views on social, political, religious or any other non-Goondiwindi P&A related content will be removed
  3. Logos and images are to be approved prior to use
    1. Copyright and trademarked material will only be used when permission for its use has been granted.
  4. The following content will not be tolerated:
    1. Discrimination, bullying or harassment
    2. Defamatory, prejudicial or libellous content wherein Goondiwindi P&A incurs liability
    3. Repetitive or otherwise vexatious content
    4. Obscene content
    5. Illegal content (including copies of music, films, games or software)
    6. Spam, Junk email, chain messages or any other content that compromises Goondiwindi P&A data security (including malware, phishing, hacking etc) 
  5. Goondiwindi P&A will moderate social media interactions to ensure that inappropriate conduct is removed.
  6. Users who engage in continued inappropriate conduct will be banned from the relevant social media platform.
  7. Content that is considered spam will note be posted or shared.
  8. No employee, management committee member, members, stewards, volunteers or contractor will use social media to damage the credibility of the Goondiwindi P&A
  9. A schedule of core information for distribution via social media will include:
    1. Upcoming Events
    2. Advertising Opportunities; ie. Boundary Road/Wilga Bar/ Schedule Advertising
    3. Bookings; ie.Ground Bookings, Trade Site Bookings, Camp Ground Use
    4. Meeting Dates
  10. Goondiwindi P&A Society may share relevant content from other pages administered independently from Goondiwindi P&A (eg. By members, stewards or subcommittees)

Responsibilities

The following roles have been identified to administer and manage the Goondiwindi P&A Social media activity and content:

  1. Management Committee

The Goondiwindi P&A Management Committee are responsible for establishing the strategy and overall objectives for the Goondiwindi P&A communications, including Social Media platforms.  As such, the Management Committee plays a vital role in determining which social media platforms the Goondiwindi P&A Society utilise. Management Committee members can provide content for Administration officers to share. 

  1. Goondiwindi P&A General Manager

The Goondiwindi P&A General Manager, has control of the Goondiwindi P&A Social media platforms and may delegate responsibilities to others under this policy. The General Manager is responsible for the consistent implementation of this policy, including reporting on compliance and actions taken to the Management Committee (ie. Removal of content, banning of users) 

The General Manager is responsible for overseeing the development of an annual content schedule for Goondiwindi P&A Social media, to be implemented by the responsible and delegate party, in which some cases will be the General Manager themselves. 

  1. Stewards and Volunteers

Goondiwindi P&A Competition and Section Stewards are responsible for providing social media content related to their competition.  Sections who maintain a separate social media account for their relevant section can notify the Goondiwindi P&A whenever this is content they would like shared to the Goondiwindi P&A media accounts. 

Sections or Competition Co-ordinators who wish to have results published in real time or recorded/life streamed must make Goondiwindi P&A aware of this prior to the event.  So that Goondiwindi P&A may grant the Chief Steward access to the Goondiwindi P&A Social media account for the purpose of recording/live streaming competitive events, or allocate another Goondiwindi P&A member or volunteer access to social media accounts for this purpose. 

  1. Goondiwindi P&A Members

Members may request sharing of content to a Goondiwindi P&A Social Media Page.  Any content shared must meet the requirements of this policy.  Requests will be considered on a case by case basis and only shared whenever practicable and appropriate. 

  1. Goondiwindi P&A Sponsors

Goondiwindi P&A Sponsors are responsible for providing to Goondiwindi P&A any logos or specific text they wish to have included in content created on Goondiwindi P&A Social Media. 

Access to Social Media:

Goondiwindi P&A provides access to social media in the workplace to enable employees and volunteers to perform their respective roles as described under this policy.  Goondiwindi P&A respects the rights of individuals to maintain social media accounts as a private person.  Personal use of social media in the workplace is accepted provide that use is not excessive, does not interfere with the employees ability to perform their role to acceptable standards and for the most is for the cross promotion of the Goondiwindi P&A Society. 

Referring Documents

Volunteers Handbook;

Staff Handbook